Goals: Animate event, stock new data and growth hacking.
PMU.fr wanted a solution to animate Champion’s League soccer nights and to take this opportunity to catch a maximum of client using the PMU loyalty card.
During PMU Nights, hostess with a NFC tablet go toward supporters to help them bet on the game and forecast results. All the results are shown in a big live screen in bars.
All participants can play in 1 second by scanning there own PMU loyalty NFC card.
Facebook synchronization simplify the subscription process and enable to create more virality for the event.
Client video : https://vimeo.com/64073160
- Android native mobile app
- NFC to identify user in 1 sec. with his loyalty card
- Facebook SDK integration
- Live screen
Springcard // Skyboard